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Net Gain : Expanding Markets Through Virtual Communities
by John Hagel, Arthur G. Armstrong
Net Gain : Expanding Markets Through Virtual Communities
Hardcover - 239 pages Net Gain : Expanding Markets Through Virtual Communities Net Gain : Expanding Markets Through Virtual Communities
(March 1997) Net Gain : Expanding Markets Through Virtual Communities Net Gain : Expanding Markets Through Virtual Communities
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Editorial Reviews
Amazon.com
Building relationships with customers has been a buzz phrase in many business circles for years. Now John Hagel and Arthur Armstrong declare that's not enough. They make a strong case that business success in the very near future will depend on using the Internet to build not just relationships, but communities. The payoff, they maintain, will be phenomenal customer loyalty and high profits. But, they warn, this race will definitely go to the swift. Here's a cyberspace book that could make your business future. Not everyone agrees with Hagel and Armstrong, but with stakes so high they deserves a serious reading.

Esther Dyson, President, EDventure Holdings
Compelling, thought-provoking, and subversive. In the language of business, Net Gain argues that the balance of power is about to shift from producers to consumers, from vendors to customers. It analyzes business models of the future, describing structure, not just texture, and shows how on-line business will change the dynamics of the marketplace worldwide.

Business Week, September 27, 1999
"Hagel is a fountain of concepts that are being put into practice all over the Web. In 1997, his book Net Gain (co-authored by Arthur G. Armstrong) suggested how noncommercial Web communities could use content, chat, and bulletin boards to promote e-commerce."

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