|
|
Computer Services Online
|
|
| |
|
Net Worthby John Hagel, Marc Singer Hardcover - 313 pages 
(January 1999) Customers who bought this book also bought:
Editorial Reviews Amazon.com No one ever said consumerism was easy. At one end, the poor consumer faces a bewildering array of goods and services. On the other, vendors contend with a diverse and fragmented marketplace that makes finding the right set of customers akin to finding the proverbial needle in the haystack. And in between are the billions misspent on muffed purchases and broken marketing campaigns that serve only to stuff mailboxes and alienate the very customers that vendors are trying to attract. The rise of e-commerce has only intensified the problem by offering consumers even greater choice and vendors more competition. John Hagel and Marc Singer think they've got a better idea, and in Net Worth, they present an online scenario that would end this chaos and give both customers and vendors what they really want. At the heart of Hagel and Singer's solution is the "infomediary" that sits between the customer and vendor. For the consumer, the infomediary acts as a trustworthy agent who knows the needs and habits of the client. For the vendor, the infomediary is the holy grail of consumer behavior, a marketer's dream. The infomediary brokers client information to vendors in exchange for goods and services for the consumer. The result? Happy consumers, satisfied marketers, and a very lucrative business model that awaits those entrepreneurs and companies that are bold enough to embrace the idea. The authors painstakingly outline the challenges and opportunities of developing an infomediary business and go as far as to peg the potential market cap of a dominant player at $20 billion by its fifth year of operation. While the idea of software agents is nothing new, Hagel and Singer may be breathing new life into the idea at just the right time. And even if infomediaries never arise, following the thinking of Hagel and Singer is well worth the price of admission. For marketers, managers, entrepreneurs, and just about anyone who thinks about e-commerce. Highly recommended. --Harry C. Edwards Click here for more information or to place an online order. |
Computer Services featured eCommerce solution package |
|
 |
Add a professional look and feel to your website
in minutes. The eComm Pro solution can save you hours of tedious work in
creating and compiling your eCommerce store, leaving you more time to focus
on promoting your products and services. With eComm PRO you can use one
of the professional layouts provided or create your own unique store design
to suit your needs. Electronic commerce has never been so simple. | Click here for more details | Download an evaluation copy | Order online & pricing information | |
|
|
|
Software for Business |
|
| Software from Trellian | SubmitWolf PRO | Classify 98 | Sharit | BookMarx | FtpWolf | ImageWolf | MP3-Wolf | PhoneWolf | SearchWolf | | SiteMapper | Trellian Button Factory | Trellian FTP | WebWolf | Software from Beyond | Business | Communications | Developer Tools | Games | Graphics | Handheld | Hobbies | Internet | | Kids & Edutainment | Reference | Utilities | webROCKET internet optimizer | |
|
|
|
|
Books for Business |
|
| | Business & Investing | Computers/Internet | Professional/Technical | Reference | | |
|
|
|
Miscellaneous Business links |
|
| | |
|
|
|
|
Magazines for your Business |
|
| | |
|
Computer Services online |
|
| | Compserv Main Index | Compserv Bookstore | e Commerce Index | Compserv Software | Contact us | | |