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Principles of Internet Marketing

by Ward Hanson
Principles of Internet Marketing

Hardcover - 500 pages 1st edition
(September 8, 1999)

Customers who bought this book also bought:

Marketing on the Internet by Jan Zimmerman, Jerry Yang(Introduction)
Business-to-Business Internet Marketing by Barry Silverstein
Marketing on the Internet: Principles of On-Line Marketing by Judy Strauss, Raymond D. Frost
eBrands: Building an Internet Business at Breakneck Speed by Phil Carpenter

Editorial Reviews
John Hagel III, Author Net Gain and Net Worth, Principal-McKinsey & Company
Ward Hanson provides the first systematic view of the profound changes in marketing brought about by the Internet. Anyone seeking to exploit the unique capabilities of electronic networking should read this book.

Mark C. Thompson, Executive Producer of Schwab's website, the world's largest site in electronic commerce.
If there's one book you'll read on Internet marketing this year, this is it! Dr. Hanson captures the essence of the revolution unfolding in retail markets and how the Web has forever shifted the balance of power from traditional institutions to the individual consumer.

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Principles of Internet Marketing

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