Computer Services Online
eCommerce solutions
   
How to Create A Profitable Business Strategy for the Internet & Beyond
by Patricia B. Seybold, Ronni Marshak (Contributor)
How to Create A Profitable Business Strategy for the Internet & Beyond
Hardcover - 360 pages How to Create A Profitable Business Strategy for the Internet & Beyond
1 Ed edition How to Create A Profitable Business Strategy for the Internet & Beyond
(November 15, 1998) How to Create A Profitable Business Strategy for the Internet & Beyond
Other Editions: Audio Cassette (Abridged), Audio CD (Abridged) How to Create A Profitable Business Strategy for the Internet & Beyond
Customers who bought this book also bought:
Editorial Reviews

Amazon.com
Lots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold's Customers.com. Drawing on case studies of companies and organizations as diverse as Boeing, Babson College, National Semiconductor, Hertz, PhotoDisc, and Wells Fargo, Seybold identifies what makes e-commerce work successfully. She argues that any e-commerce initiative has to begin with the customer. She writes:

In the electronic commerce world, knowing who your customers are and making sure you have the products and services they want becomes even more imperative than it is in the "real" world.... The corner grocery needs only to approximate what customers really want because the convenience factor brings in the business. But when you eliminate this advantage when customers can go anywhere to get what they want you'd better know what they're looking for.

The first section of the book outlines five steps aimed at any organization grappling with the challenge of doing e-commerce right. The final section offers a technology roadmap and suggestions for getting e-commerce initiatives off the ground. But the heart of the book is the 16 case studies of companies that have successfully embraced e-business and e-commerce. Each is well researched, and includes an executive summary and "take-aways" about what each firm did right. If you're looking to develop your business online, this book belongs on your desk, not your bookshelf. Highly recommended. --Harry C. Edwards

From The Industry Standard

Patricia Seybold sounds a lot like talk-show host Dr. Laura Schlessinger. Business people who read Seybolds book, Customers.com, know they need to get their acts together, but the last thing Seybold thinks they need to hear is wishy-washy advice. Luckily for the frazzled Internet exec, Customers.com dispenses both tough love and an easy-to-follow roadmap for navigating the Internet Economy.

The 16 profiles of leading e-commerce initiatives are invaluable. Seybold highlights both old-school and and pure-play Internet businesses like Boeing, American Airlines, Dell and Amazon.com, and prescribes remedies for what ails each company's Internet strategy. You can imagine a few high-powered executives at these companies bristling at the frank talk she dishes out.

Many high-tech books follow the same formula for success that start-ups use with the stock market: Tack a .com on the end of the title, and hope sales go through the roof. While you may not want to hear what Seybold has to say, and despite the occasional lapse into business-book cliches, Customers.com actually delivers news you can use. – Jacob Ward

From Booklist November 1, 1998

Marketing on the Internet has become a hot topic and is becoming a big business, but Seybold goes beyond the idea of using the Internet as a marketing tool. She is founder and CEO of a "strategic-technology" consulting group that conducted more than 300 seminars and workshops last year. She is also the editor and coauthor of McGraw-Hill's Seybold Series on Professional Computing, which now includes five titles. Seybold argues that Internet commerce must be part of a broader strategy that "embraces all the ways you let customers do business with you electronically" and that business processes throughout the organization must be redesigned. She identifies five steps to success in electronic commerce, and using 16 case studies and summarizing current best practices, she examines eight critical success factors. Seybold also provides a handbook for implementing her strategy, which includes an executive's guide and "organizational road map" for making necessary changes, a "technology road map," and a workshop outline for introducing the concept to employees. David Rouse

Click here for more information or to place an online order.

Computer Services featured eCommerce solution package
eCommerce solution package Add a professional look and feel to your website in minutes. The eComm Pro solution can save you hours of tedious work in creating and compiling your eCommerce store, leaving you more time to focus on promoting your products and services. With eComm PRO you can use one of the professional layouts provided or create your own unique store design to suit your needs. Electronic commerce has never been so simple.

 | Click here for more details | Download an evaluation copy | Order online & pricing information |

Software for Business
Software from Trellian
| SubmitWolf PRO | Classify 98 | Sharit | BookMarx | FtpWolf | ImageWolf | MP3-Wolf | PhoneWolf | SearchWolf |
| SiteMapper | Trellian Button Factory | Trellian FTP | WebWolf |

Software from Beyond
| Business | Communications | Developer Tools | Games | Graphics | Handheld | Hobbies | Internet |
| Kids & Edutainment | Reference | Utilities | webROCKET internet optimizer |

Books for Business
| Business & Investing | Computers/Internet | Professional/Technical | Reference |

Miscellaneous Business links
| eBags Laptop Center | Domain Name search |

Magazines for your Business
| Finance | Business | Computer & Internet | Regional | Professional | Travel | Political |

Computer Services online
| Compserv Main Index | Compserv Bookstore | e Commerce Index | Compserv Software | Contact us |