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Net Ready: Strategies for Success in the E-conomy

• Digital Capital: Harnessing the Power of Business Webs by Don Tapscott, et al
• Blown to Bits : How the New Economics of Information Transforms Strategy by Philip Evans, Thomas S. Wurster
• E-Profit : High-Payoff Strategies for Capturing the E-Commerce Edge by Peter S. Cohan
• Digital Transformation: The Essentials of e-Business Leadership by Keyur Patel, et al

Book Description
CISCO's secrets revealed! The inside lowdown on e-commerce from the most powerful force of the Internet. CISCO is the global standard not just for internetworking but for Web sales strategies that work. CISCO has made itself the pre-eminent player in the new global economy. Net Ready shows how this vibrant company has done it and how anyone else can apply its unique strategies to succeed on the Web. It's not a blueprint but a set of flexible strategies for Web success--a unique toolkit for every company ready to seize the Internet's limitless business potential. Net Ready explores the 12 tactics that have catapulted CISCO to the forefront, including its trademark concept of informatization, which involves "giving away the product and profiting from the information about the transaction.

"Net Ready will prepare you for the demands of the emerging digital economy - dubbed the E-conomy by the authors. Amir Hartman and John Sifonis combine the proven strategies of Cisco Systems with their years of experience and research in working with net ready businesses to illustrate how companies of any size can survive and thrive in the E-conomy."--BOOK JACKET. "This book explains what the net ready organization of the twenty-first century will look like, how it will operate, and how it will relate to other net ready organizations. It identifies the new rules of the E-conomy, illustrating how Cisco's unique, flexible web strategies work in this new playing field and providing a practical tool kit for exploiting each strategy to your maximum benefit."--BOOK JACKET.

From the Back Cover
"Net Ready offers valuable advice...a must read for any company looking for was to score in e-business."--Roderick C. McGeary, Vice Chairman, KPMG consulting Services. "Net Ready turns traditional business paradigms and the New Economy upside down. It's a wonderfully provocative and powerful primer on preparing your business to thrive robustly in the burgeoning E-conomy."--Lawrence A. Bossidy, Chairman and CEO, Allied Signal Inc. Discover the proven strategies that will get your business ready for the new E-conomy. Look carefully, as the authors did, and you can see the E-conomy enterprise taking shape. The components that make up net ready organizations are well developed at a handful of companies, in their infancy at a few more, practically non-existent in most. Net-Readiness never comes easy or without a cost. To be sure, it comes easier to some organizations than to others. Even so, the demands of the E-conomy are such that most born-on-the-web companies fail. One of the rare exceptions to this is Cisco Systems. Consultants, executives, and managers alike continue to have a difficult time focusing on the proper opportunities and many companies continue to approach e-commerce initiatives very opportunistically and chaotically. What has set Cisco apart from the pack? It operates under a unique set of rules for what the authors call the "E-conomy" and these guiding strategies have enabled Cisco to succeed in e-business. Net Ready identifies these new rules, shows readers how to combine them into unique strategies and provides a tool kit for exploiting each strategy. The companies with the most demonstrated ability to execute in the E-conomy have optimized the four most important properties of success in e-business. Leadership, governance, competencies, and technology--together create the critical quality the author calls Net-Readiness. Using examples garnered from Cisco Systems and other wildly successful E-conomy businesses, Net Ready presents expert perspectives on: creating customized net readiness strategies; identifying the E-conomy business model right for you; implementing techniques for creating sustainable E-conomy value; integrating net and business priorities; aligning leadership and governance models for maximum impact; using the net to redraw the boundaries of your industry.

The author, Amir Hartman , December 6, 1999
The Key to Net Readiness
Look carefully, as the authors did, and you can see the E-conomy enterprise taking shape. The components that make up Net Ready organizations are well developed at a handful of companies, in their infancy at a few more, practically non-existent in most. Net-Readiness(r) never comes easy or without a cost. To be sure, it comes easier to some organizations than to others. Born-on-the-Web companies such as eBay or Yahoo have it relatively easier. By virtue of being created in the image of the Net, these companies avoid much of the industrial age baggage with which their more established counterparts must contend. They have don't have to worry about existing channels, sales staffs, and brick and mortar facilities. Even so, the demands of the E-conomy are such that most born-on-the-Web companies fail.

One of the rare exceptions to this is CISCO Systems. Consultants, executives, and managers alike continue to have a difficult time focusing on the proper opportunities and many companies continue to approach e-commerce initiatives very opportunistically and chaotically. What has set CISCO apart from the pack? It operates under a unique set of rules for what the authors call the "E-conomy" and these guiding strategies have enabled CISCO to succeed in E-business. Net Ready identifies these new rules, shows readers how to combine them into unique strategies and provides a tool kit for exploiting each strategy. Written by Amir Hartman and John Sifonis, both Managing Directors at Cisco's Internet Business Solutions Group, and well known consultants, Net Ready helps readers build a roadmap for success.

Based on their research, the authors have reached a key conclusion. The companies with the most demonstrated ability to execute in the E-conomy have optimized the four most important properties of success in E-business. Leadership, governance, competencies, and technology-together create the critical quality they call Net-Readiness.

Net Ready can move your agenda forward if you are looking for deeper perspectives on the following strategies:

* Organizing your company for success in the E-conomy * Planning and planning tools for E-business initiatives * Aligning governance models for optimum leverage of the Net * Linking Net and business strategies * Helping identify opportunities for competitive advantage.

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