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The Quixtar Revolution: Discover the New High-Tech, High-Touch World of Marketingby Coy Barefoot
Paperback - 336 pages (October 1999) Customers who bought this book also bought:
Editorial Reviews Book Description On September 1, 1999, the multibillion-dollar DeVos and Van Andel families will launch Quixtar.com, an e-commerce site that industry insiders believe may well surpass the size and revenues of such Internet behemoths as Ebay and Amazon.com. The Quixtar Revolution tells the inside story of how Quixtar was created, why it promises to make Internet history, and how it is going to change the way we do business in the 21st century. Rushed to market with exclusive interviews and up-to-the-minute information on Quixtar's much anticipated launch, this book reveals why Quixtar's high-tech, high-touch business model will become the new archetype for successful commerce in the new Internet economy. The Quixtar Revolution includes interviews with some of the top global business leaders affiliated with Quixtar, such as Paul Miller, Bill Florence, Tim Foley, Jody Victor, Jim Floor, Jim Dornan, Fred Harteis, Bert Gulick, Brian Hays, Bo Short, Brad Doyle, Andy Andrews, and Chuck Vogt. Also interviewed for the book was John Parker, Director of Business Relations for Quixtar. The Quixtar Revolution, which promises to be one of the first best-sellers in the new millennium, also includes a number of interviews with some of the nation's top Internet and e-commerce experts including Gene DeRose, the CEO of Jupiter Communications, Stephen McCarty of Microsoft, Seema Williams of Forrester Research, Ken Harris of Cannondale Associates, and David Rush of Kurt Salmon Associates. Click here for more information or to place an online order. |
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