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Understanding Electronic Commerce (Strategic Technology Series)by David R. Kosiur  Paperback - 287 pages (May 1997) Customers who bought this book also bought:
Editorial Reviews Synopsis Electronic commerce means conducting business online, and it's revolutionizing both business and the Internet. An easy-to-read overview for non-specialists, these pages explain the concepts, interrelated technologies, and emerging worldwide potential of electronic commerce. In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - purchase orders, invoices, and other large transactions; case studiesinsightful snapshots of electronic commerce innovatively applied; security - its paramount importance and the five things it requires; and the future - from electronic agents to microcash and microtransactions. This book is for technology-savvy executives, group managers, entrepreneurs, corporate planners, information systems professionals, and anyone else who wants to master the new technology. Click here for more information or to place an online order. |
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